Strategic Planning & Operational Management

Strategic Planning & Operational Management

by Rebecca Sykes & Rex Walsh

2nd Edition (January, 2020)

ISBN: 978-1-76073-142-7

$119.00

Chapter List:
01 Introduction to Business Planning
02 Research
03 Situation Analysis
04 Setting Objectives
05 Developing Strategies
06 The Marketing Function
07 The Finance Function
08 Gaining Finance
09 Implementation & Review

Table of Contents

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