Strategic Planning & Operational Management
2nd
Edition
(January, 2020)
Chapter List:
01 Introduction to Business Planning
02 Research
03 Situation Analysis
04 Setting Objectives
05 Developing Strategies
06 The Marketing Function
07 The Finance Function
08 Gaining Finance
09 Implementation & Review
01 Introduction to Business Planning
02 Research
03 Situation Analysis
04 Setting Objectives
05 Developing Strategies
06 The Marketing Function
07 The Finance Function
08 Gaining Finance
09 Implementation & Review